Santiveri is a company founded in 1885 by Jaime Santiveri Pinés
a textile commerciant, owner of a haberdashery in the Barcelona city center, saw himself affected by a pulmonary disease which, according to the medical knowledges of the time, was incurable. This difficulty took him to the world of the natural medicine and healthy nutritionism.
Jaime Santiveri Piniés was entrepreneur with a tenacity, creativity and innovative spirit hard to compete with. Advancing his own time and facing the stablished convencionalisms, he invested his time on spreading and boosting the principles of the healty alimentation and the naturist medicinal techniques that he himself had experienced, and also had saved his own life.
Being barely 25 years old, Jaime Santiveri suffers a pulmonar disease. He visits a doctor after another, but the result is always the same: there was no cure. Resignation was not part of his plan. He was too young to accept the fatality of death before moving heaven and earth. It came to his ears the existence of a center in Germany which healed many people by natural methods, including those cases calified by the medicine of the time as incurable.
It was a sanatory center, in Wörishofen, property of the abbot Sebastian Kneipp, who years ago got healed of the same pulmonar disease. Jaime spent 6 months receiving water cures, walking on open air to oxygenate his lungs, taking medicinal plants and following a nutritional therapy with an almost-vegetarian diet. He fully recovered.
MIRACLE? NO. HE GOT HEALED BY THE NATURAL TREATMENT AND THE WATER!
Jaime came back, life exultant, and willing to transmit the methods to the doctors. They examined him and confirmed his healing but noone cared to know the method that had saved his life. This fact made him desperate, and from that moment he would not cease his effort to preach health care through natural methods, in order to allow other people to benefit. He started to transform his haberdashery into a natural products shop.
Later on, his shop would evolve into a pharmacy, with a pharmacist in charge. Named, by the time, as Farmacia Kneipp, it would end up becoming the mother, not only of the Santivery company, but also the first natural products shop in Spain.
Jaime Santiveri had to become a manufacturer. He transfered the haberdashery and bought land to set up a factory-laboratory. That was also going to be the first healthy food, natural complements and medicinal plants factory. However, in 1928 the land in which the factory had been settled was expropriated. Nevertheless, as a man used to grow in front of adversities, Jaime relocates the factory.
The naturist and hygienist methods started to be all the rage in all Europe, and the products manufactured by Santiveri started to gain commercial ground very quickly. As a result, the first shops and offices (the franchises of the time) were open on those moments of big expansion. These are some of them.
The first products that Santiveri commercialized were the same that abbot Kneipp used to use, and were imported from Germany. Those were mainly supplements to combat nutritional deficiencies, medicinal plants, vegetal broth cubes, vegetal protein preparations for vegetarians, fortified flour for children, malt and utensils to apply hydrotherapy. With the arrival of the first factory, the company would also start manufacturing products with own brands: Natura and Vigor.
The first product that made the Santivery Company get off the ground was malt -a coffee substitute-, very popular in the first half of the 20th century, healthier and cheaper than coffee. Jaime Santiveri imported it first from Germany, but he would end up producing himself under his brand, Natura, and offering free degustations all around Spain.
The rolling cafés were also fruit of Jaime Santiveri's restless mind, in which, at the beginning of the 20th century, he offered free malta degustations, like in nowadays Roadshows. El Águila Verde first, and La Flecha Verde after, were the lorries transformed into mobile coffe shops which roamed towns and cities, becoming a classical stamp of the prewar spanish period.
El Águila Verde was a Citroën, perfectly adapted for the itinerant trading and degustation of malt. Everything was transformable, it missed not a single detail.
And not only the malt tastings and roadshows. Those pamphlets , press anouncements, shop windows, and the Natura magazine (which was published by himself and it was the broadcasting body of the 1st vegetarian association of the time) show the attention Jaime Santiveri paid, by the time, to the difusion of the naturist methods and the promotion of the natural products.